Forrester Report on CRM

Analyst firm Forrester recently released new reports that evaluate and rank CRM business applications. Forrester ranked Microsoft Dynamics CRM as a “leader” in both the enterprise and mid-market space. Even better, Forrester gave Microsoft Dynamics CRM a better ranking than Salesforce.com!

Forrester summarised Microsoft Dynamics CRM with the following:

“Microsoft Dynamics CRM. Over the past five years, Microsoft has established itself as a major CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The product is strong in SFA, internationalization, and usability. Arguably its greatest strength is its native Microsoft Office user experience. The solution is set up to look, feel, and function like Outlook. Sales analysis tools, opportunity management, and setup and configuration capabilities are the application’s key SFA strengths. The product also is available in multiple deployment options and is attractively priced below many of the alternative products in the market. The solution is built on the Microsoft .NET framework and integrates seamlessly with other Microsoft productivity tools, like Office, Outlook, and SharePoint.”

The only negative point conveyed by Forrester was the fact that the product does not possess deep industry vertical capabilities, at least not out-of-the-box. This is where Microsoft Dynamics CRM partners, such as i-bussol, have the upper hand. i-bussol specialise in the development of Microsoft Dynamics CRM to meet the specific needs and functionality of industry specific organisations at surprisingly reasonable cost.

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You can download the full Forrester reports if you want read all of the details:

Forrester Wave Midmarket report: Click here.
Forrester Wave Enterprise report: Click here.